Mike Taber - Business Hacks & Epic Wins - MicroConf Europe 2014

The MicroConf Europe 2014 Hub Page has notes on all the talks and additional information.

Why is a Twitter strategy important?
- It expands your footprint
- you make bigger waves when you publish content
The #1 secret to increasing your audience: Follow more people
Tools used:
Follow people using TweetAdder
- 100-200 follows per day maximum (Maximum of 2,000 followers total)
- Follow people following influencers in your niche
- 7 days later: Unfollow people who don’t follow you
- Thank people for following you
  - They will favorite it
  - They will retweet it (additional reach)
  - They will reply to you

Success causes problems – e.g. having 3 different business entities
“You know, I’ve never really liked paying bills” – so I stopped doing it
- Outsourced paying for bills
- Work ON your business, not IN your business
Plan
- Identify & document everything that needs to be handled
- Build a process for it
Execute
- Execute the process at least once to find flaws in the process
Review
- Constantly review the process
- Early iterations require more oversight
Give Authority
- Empower your employees/VAs/contractors
- Give power to change the process
Give Guidance
- provide general guidelines for how the business works
- Have a strategic operating document
- Document the whole process thoroughly, so others can pick up
Give Praise
- They are doing you a favor, thank them for it
Start with an MVP – Minimum Viable Process
- e.g. put all your invoices in a post box and hand the box to your VA

Leverage internal data for SEO
- e.g. Bingo Card Creator for Halloween bingo cards
- e.g. Data on pre-built policies for AuditShark
- Publish 100’s of long-tail optimized content pages to Google index (20 clicks each = 2,000 visitors)
- Pull visitors back into through remarketing
Pre-Launch Email Lists (http://bit.ly/prelaunchdirectories)

Increase productivity: “What if you only had 4 hours to do all your work?“
Parkinson’s law: “Work expands so as to fill the time available for its completion”
Limiting your time for tasks, increases your productivity
Personal Fulfillment: “What makes you get up every day?”
- Play to your strength
- structure your business accordingly
People prefer a known bad outcome to an unknown outcome
- Step out of your comfort zone
- Benefits of trying new things:
  - Build self-confidence
  - Boosts courage
  - Cures boredom
  - Satisfies urge to grow
  - stimulates brain
  - increases productivity

Three Pillars of Health
- Sleep: 7-8 hours / night
- Exercise: (150 minutes moderate OR 75 minutes vigorous) AND 2 days muscle training
- Eating: 1600-2500 calories/day
If you fail at one, the others will be influenced by that –> downwards spiral
Specific strategies
- Stop evening & weekend work
- Scheduling: go to bed at specific time, schedule exercise
- No late night snacking; try to eat healthy
These strategies work, because
- they give your brain what it needs to function properly
- they reduce stress
Hormonal imbalances might cause you all sorts of trouble – with no easy way out of it
You can’t help other people if you can’t help yourself

Questions & Answer

Have you done any research of value of having more Twitter followers?
- I am driving them to my email list – that is valuable to me
- Provide valuable content in Tweets; intersperse with promotions
What workflow have you for content to tweet out?
- Take from other websites
What test did you go through to get diagnosed with your hormonal imbalance?
- Simple blood test from your doctor